Pre-order ยท The book by Greg Cummings
Will AI recommend your business?
Your company is on trial. You are not in the room.
The homeowner is no longer assembling the case alone. They ask a system, the system has already read whatever it could find about you, and what it hands back shapes what they decide. This book is how you get to yes on that question honestly.
$199.00 per copy, hardcover
- 12 months of Power level access to your company's Reputation Intelligence report, included
- Ships at publication, November 2026
Hover to turn the book
Who this book is for
Owners and leaders of home improvement, home services and outdoor living companies, and the leaders they are developing underneath them. The examples come from home improvement, because that is the industry Greg Cummings has spent his career in. The argument travels to any company whose name is being put to a machine before anybody calls.
It is not only for the biggest company in the market, and it is not only for the company chasing a hundred million dollars.
Size is not the point. Strength is.
Author's Note
It is also for the leader who is already successful and wants to be made uncomfortable: the one willing to ask whether revenue is hiding weakness, whether the culture would survive without them, and whether the outside evidence resembles the inside reality.
Why now
- Buyers ask machines. A homeowner can ask about you at 11:47 at night. A recruit can investigate you before replying. Now the first recommendation most buyers ever hear comes from AI, before a human being has said a word about you.
- The machines answer from evidence. You cannot argue with that system or explain the one job that went sideways. The jury can evaluate only the evidence it can find.
- Most companies have an evidence gap. The distance between the company you have built and the company the outside world can actually see. Greatness gets trapped inside the building while the loudest complaint gets indexed.
AI did not create the need for trust. It exposed how much of trust has always depended on available evidence.
Author's Note
What the book gives you
Nineteen chapters, in the only order that works: build the company first, then build the evidence, then earn the answer.
- Build the company first. Leadership, growth, culture, community and customer experience, in that order, because each one produces the next. The five pillars.
- Close the evidence gap. The distance between the company you built and the company the world can see is where trust leaks away. The evidence gap.
- Meet the standard. What a company has to prove before anybody should help it become louder. Ranking first. Relationship second. Authority after qualification. The standard.
- Find yourself in the jury room. Three companies stand before the jury. By the time you reach the third, you will know which one is yours. Worthy of recommendation.
- Start on Monday morning. The book closes with an audit you can run the next working day: block two hours, bring the people who own each area, and leave with one job, not thirty.
AI doesn't need to be convinced that you're great. It needs enough credible evidence to discover that you're great.
Prologue
Included with every order: 12 months of Power level access
Every order comes with a one-time access code for Power100, sent in your confirmation email. It opens your company's full Reputation Intelligence report plus the Power level tools, including the concierge, for 12 months from the day the code is used.
The report is the book's idea applied to your own company: the credit report for your business. Where you are strong and where you are weak, what is visible and what is missing, what employees and customers are saying, and what AI and search systems can actually find when somebody puts your name in the question. It matters because you know what you believe about your company, and the report shows you what the jury can see. Twelve months gives you time to act on what it shows.
Who wrote it
Founder of Power100, which ranks the top CEOs and companies in the home improvement industry against a standard evaluated independently of any commercial relationship.
He started at a homeowner's kitchen table, earning trust face to face, and could not answer the question that became this book: how do we know the rest of your company is like you?
From the Power100 seat he talks to owners, CEOs, employees and partners across the industry, and watches the companies that are scaling next to the ones that are struggling. More about Greg.
I wrote this book because of a question I could not answer the way I wanted to answer it.
Author's Note
Before you order
When does the book ship?
Reputation Intelligence publishes in November 2026. Your copies ship to the address you give in the form when the book publishes.
Is my card charged now?
Yes. This is a paid order at $199.00 per copy, charged today on this page through Stripe. Your card details go to Stripe and never touch our servers.
What is the Power level access?
Every order includes a one-time access code, sent in your confirmation email. It opens your company's full Reputation Intelligence report on Power100 plus the Power level tools, including the concierge, for 12 months from the day the code is used.
Can I buy copies for my leadership team?
Yes. Choose up to 10 copies in the form and say who they are for in the note. For more than 10, write to [email protected].
Who publishes the book?
Power100, the company Greg Cummings founded, publishes Reputation Intelligence.
Order your copy
Reputation Intelligence publishes in November 2026. Order now at $199.00 per copy and your copies ship to the address you give us when the book publishes.
Payment
Your card is processed by Stripe. You stay on this page.
What happens when you order
- You pay on this page. Your card is processed by Stripe and never touches our servers.
- You get a confirmation email with your order and your access code.
- Your copies ship to your address when the book publishes in November 2026.
If you left a phone number, it is used only if there is a question about your order.
Buying for a team
Leaders often want a copy for each person who runs a part of the company. Choose up to 10 copies in the form and say who they are for in the note.
For more than 10 copies, or if it is easier to write, [email protected] reaches the same place.
Not sure yet? Read the argument in order first. The book is the whole case, and this site is its case file.
From the book
The order form is above. If you want the whole argument first, the book page carries the contents and the case, chapter by chapter.
Will AI recommend your business?
- $199.00 per copy
- 12 months of Power level access to your company's Reputation Intelligence report, included
- Ships at publication, November 2026