The One-Click-Away Problem

The One-Click-Away Problem: The One-Click-Away Problem: a company can earn the search, appear on the page, and still be one click away from losing the person's attention to the platform sitting beside its result.

Where it shows up

A company can do everything right and still lose. It pays for the referral, the advertising, the truck, the sponsorship, and the salesperson's time to earn a homeowner's attention, only to watch that attention move one click later to a review marketplace, a comparison directory, or a lead-generation site sitting right beside its own result. Earning the click is not the same as keeping it, and a platform a company does not own is free to send that person somewhere else entirely.

How it is measured

Power100 checks whether the pages and platforms cited alongside a company's name are helping the person reach a decision about that company, or quietly diverting them into a marketplace of competitors instead. See the Diversion Economy for the two forms that diversion takes.

Related terms

• The Diversion Economy
• Affirmation Ownership

In the book: The Reputation Intelligence doctrine ledger.