Subject Ownership

Subject Ownership: Subject Ownership: the homeowner searched your name. The answer discusses your company, and the visible results stay centered on it, not on a list of competitors.

Where it shows up

A homeowner searches a company by name expecting an answer about that company. Too often what comes back is a comparison page, a "get a quote" marketplace, or a review profile that quietly redirects attention to competitors the homeowner never asked about. Subject Ownership is the standard against that drift: when someone searches your name, the answer should stay about you.

How it is measured

Power100 checks, question by question, whether the cited sources and the visible answer remain centered on the company being searched, or whether the person has quietly been handed a marketplace of alternatives instead.

Related terms

• Affirmation Ownership
• The Diversion Economy

In the book: The Reputation Intelligence doctrine ledger.